AI TractionVlog · Martin Betz
AI in established companies, one video a week
Where to start with AI in a business that has to work every day, why people don't use what was built, and what stays with a person. Every video comes with the article to read.
Why most people don't win with AI
Using AI keeps you level with the market, because a $20 subscription lifts your competitors too. What creates an advantage is what you add on top.
Watch and read
Stop automating for efficiency. Automate for joy
Most AI talk is about capability and efficiency. Automate the necessary work you hate first, and what stays is joy, which makes the work better.
8 min video
The most underrated skill in AI
Taste brings brand and character into AI output and decides whether your employees adopt an AI system. The good news: you can train it.
6 min video
Should you fully automate your processes with AI?
Usually not. The bigger opportunity is a guidance system: AI does the grunt work and hands you the context, and the human part stays with you.
8 min video
Why do SMEs struggle with AI?
AI in a business plays by different rules than AI at home. First projects end up too small to matter or too big to manage. What's missing is the middle.
11 min videoWhere is AI getting stuck in your company? The first thirty minutes are on us.
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